Product packaging is an important task which has various implications. A few years back Tropicana- the fruit juice company changed its packaging and the sales went down drastically. The reason behind this was that the customers were not able to identify the product on the shelves in the market and this led to a drastic downfall in the sales of the product. The downfall was so drastic that the company has to withdraw their new packaging within a month and continue with their old packaging. Which again led to the growth in the sales. What does this signify? Yes, every packaging has a story to tell and therefore the packaging is extremely important.
Here we will be discussing what are the various reasons why the product packaging is important and why? Firstly, the colour of the packaging is important as it must either be attractive or in resemblance with the product inside. Secondly, the packaging should be strong, sturdy and durable and therefore must be done in the cardboard removal boxes. This will ensure that the product does not gets damaged easily and the shelf life is extended too it the packaging is correctly done.
The design of the packaging matters a lot when it comes to the overall look of the packaging. It leaves a good impression on the customers and also stays in the mind for a longer period of time. For example, when the packaging is done in the double wall cardboard boxes, it will ensure that at any cost the product inside will not get damaged. Also, the font plays an important role in the packaging. It is important that you go for a good font for getting your logo and the other texts printed on the packet. A good font will ensure that the customers are able to read every little detail printed on the packaging.
If you are someone interested in knowing more about the details of the product packaging and why it is important, please read the infographic attached and you will have a fair idea bout why the packaging is important and how it is done.
